I support you in achieving your defined goals by creating precise customer profiles (personas) and customer journeys, identifying relevant touchpoints, and clearly outlining the requirements for a tailored solution.
Concepts that lead to implementation.
Services
- Customer research and analysis
- Deriving and defining customer needs
- Developing and defining customer profiles (personas)
- Creating the customer journey and assigning (digital) touchpoints
- Requirements gathering and definition
- Creating business cases and supporting the approval processSetting up and managing the tender process
- Conducting vendor selection
Directly usable assets
- CX Excellence Framework: Strategy and Project Process Model
- E-Commerce Business Process Model
- Persona examples and templates
- Customer journeys and touchpoint examples/catalogs for various industries
- Business model examples and creative workshops
- Typical features and function catalogs for a Customer Experience (CX) solutions
- Requirements catalogs (around 200-300 pre-built requirement components) and templates
For more INFORMATION, book an appointment